Phase 0: Pilot Campaigns
Q2 - Q4 2024
Last updated
Q2 - Q4 2024
Last updated
Kindred’s vision for AI companionship is not just theoretical—it has been rigorously validated through successful pilot campaigns with some of the world’s most recognizable brands, including Teletubbies, Warner Bros. Discovery, and Axie Infinity. These pilots demonstrate Kindred’s ability to drive monetization, user engagement, and retention across diverse use cases and platforms.
Notably, these achievements were accomplished with $0 marketing spend and no reliance on farming or play-to-earn (P2E) mechanics, showcasing the inherent value and user appeal of Kindred's AI-driven experience.
Objective: Prove Kindred’s ability to generate revenue through digital agents.
Kindred's collaboration with the Teletubbies focused on onboarding Web2 users into the Web3 space via the Tezos blockchain. The campaign demonstrated that users could be transitioned into a blockchain environment while still engaging with a familiar, beloved brand.
Key Metrics:
∼50,000+ Unique Active Wallets (UAWs) created during the campaign.
∼$500,000 USD in total profit generated directly from user engagement.
This pilot validated Kindred’s ability to drive Web2-to-Web3 adoption while unlocking significant revenue potential. By leveraging iconic IPs like Teletubbies, Kindred proved that familiar, trusted characters are a powerful driver of user adoption and monetization in the emerging Web3 landscape.
Objective: Prove Kindred’s ability to achieve sustained user engagement and interaction.
Kindred’s pilot with Warner Bros. Discovery focused on testing user engagement and interaction quality. The results far surpassed industry benchmarks, demonstrating that Kindred’s agents can foster prolonged and meaningful engagement.
Key Metrics:
3x the industry benchmark for user engagement.
DAU/MAU ratio of 68%, showcasing strong daily activity relative to the overall user base.
6.2 hours average daily session length, reflecting deep engagement and user immersion.
These metrics showcase Kindred's ability to drive long-term engagement. While traditional AI tools aim for short, task-specific interactions, Kindred agents foster ongoing relationships, creating opportunities for more sustained interaction, upselling, and monetization.
Objective: Demonstrate Kindred’s ability to sustain user retention over time.
Kindred’s collaboration with Axie Infinity focused on user retention and activity within the Ronin Network. Without relying on farming or play-to-earn (P2E) incentives, Kindred achieved one of the highest retention rates on the network.
Key Metrics:
100,000+ Monthly Active Users (MAU) actively engaging with Kindred agents.
52% 30-day retention rate, far exceeding industry standards for similar platforms.
These results highlight Kindred’s capacity to sustain long-term user engagement without offering financial incentives or rewards. Users returned organically, driven by the emotional and functional value of their interactions with Kindred agents.
Each pilot program serves as a testament to Kindred’s unique value proposition, demonstrating its ability to drive monetization, engagement, and retention at scale. By leveraging its Mind, Body, and Soul framework, Kindred delivers tangible, repeatable business outcomes that position it as a leader in AI-powered engagement and monetization.
These results highlight Kindred's ability to foster emotional connection, encourage user-driven engagement, and sustain persistent digital presence, all of which contribute to long-term platform growth.
As Kindred continues to expand its partnerships with iconic IPs and refine its AI-driven experience, it is well-positioned to become a leader in AI-powered engagement, loyalty, and monetization. By uniting globally recognized character IPs with advanced AI capabilities, Kindred offers a sustainable, scalable, and future-proof model for growth. Each campaign underscores how emotional connection, adaptive AI, and continuous presence can drive profitability and success across the Web3 ecosystem.
